Case Study below
Background: Shade Couture — a small drapes and shade company in Dubai, UAE, wanted to change with the times and extend its presence online for their target audience who was primarily architects and designers. The founder has always been focusing on creating a business environment that is dynamic, adaptable and customer-friendly. Their philosophy is to “Create a Healthy Living Environment” within residences, offices, hotels, schools and hospitals.
Challenge: Until recently, the business had been generating leads through word-of-mouth and door-to-door sales calls. The challenge was to advertise new and improved products in an industry that is dictated by one-on-one demos. Their branding and messaging needed to reflect their expertise and connect with prospects. And the traditional methods of bagging a sale begged for a fresh approach to bring it up to the level of modern, tech-savvy designers and architects.
Solution: Empower designers and architects with a website that serves as a go-to guide as well as a brochure-in-your-pocket, that highlights how Shade Couture is their passionate business partner that will help them to close the sale.
Website Architecture: Modern, fresh and sunny. Exclusive, vibrant product images demonstrate the potential for reimagining spaces. A golden dust colour palette reflects the ostentatious tastes of the UAE market, as well as to convey modernity rooted in tradition.
Copy: Conceptual, yet simple, and inspiring. A humble and warm tone guides the visitor across the various products, testimonials and international partnerships that are working in tandem to help them beautify their spaces.
Core message: You can convert spaces into masterpieces with us by your side. We possess the wherewithal to make your project a reality.