![mirinda joosy.jpg](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1603900597373-6AY1DG2BJBHJOPC0UVS2/mirinda+joosy.jpg)
Copywriting for FMCG Brands
Our assignment involved crafting packaging and orchestrating a campaign debut for the latest Mirinda offering named Mirinda Joosy. This beverage boasts a bubble-free formula, reduced sugar content, and infused juices. Tailored towards a youthful demographic, we devised characters embodying the essence of each flavour. Through a dynamic array of films, digital content, and interactive games, we brought the campaign to life.
![Mirinda -21.gif](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592244174021-HOR5BM9X0P45ZSKIYORV/Mirinda+-21.gif)
![Mirinda -23.gif](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592244173170-DE882V57WYNNF3EC9CR7/Mirinda+-23.gif)
![Mirinda -22.gif](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592244156353-6C5CP8RIZV63F0Y9A2UC/Mirinda+-22.gif)
![Mirinda -4.jpg](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592243481506-WZP6OLS3I1VPQE8IEZA2/Mirinda+-4.jpg)
![Mirinda -3.jpg](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592243479563-TTT0TSS8MWGQ7EDP8PFG/Mirinda+-3.jpg)
![Social Content Videos](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592243504067-REBET5V4YFXVYMK3WN4X/Mirinda+-9.gif)
Social Content Videos
![](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1713181092508-QBGH72B58FQQSOC9D3GJ/image-asset.jpeg)
Slingshot
![](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1713181470465-PR8HQBC62KX5L4DOUUSF/image-asset.jpeg)
Explode
![](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1713181577674-HV7KUVIY3K9IFGIRIYWD/image-asset.jpeg)
Gym
![Snapchat Game](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592244109780-SKFVLJ23TWYAKW46L56R/Mirinda+-18.jpg)
Snapchat Game
![Mirinda -20.jpg](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592244114824-GZJS1MYT9CO9R3EDC31R/Mirinda+-20.jpg)
![Stickers, Emojis and GIF sets](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592244177530-3J8RA1OLQIG4IXPI5DH2/Mirinda+-24.jpg)
Stickers, Emojis and GIF sets
![Mirinda -25.gif](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592244189529-DCQRRWD8MH1C55I3XOZF/Mirinda+-25.gif)
![Mirinda -26.gif](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592244199198-06L0D5GEL35NRZJ4F7P9/Mirinda+-26.gif)
![Mirinda -27.gif](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592244218199-3JIPSR6ABUWV5W46ZWSZ/Mirinda+-27.gif)
![Mirinda -28.gif](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592244251372-TE7J58TGP2G38OYKKVFU/Mirinda+-28.gif)
![Mirinda -29.gif](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592244244848-L96UI8WVKUGUNL2F28JF/Mirinda+-29.gif)
![Mirinda -30.gif](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592244252202-A0ZW6AF3WY3I3D7CWRKY/Mirinda+-30.gif)
![Mirinda -31.gif](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592244273348-V1BP5Q6ZSPPZ8S07292E/Mirinda+-31.gif)
![Mirinda -32.gif](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1592244278174-6V6OHA8EGJDKZG8LRJMS/Mirinda+-32.gif)
![](https://images.squarespace-cdn.com/content/v1/5c4d2e14cc8feda742ee9bdc/1713182624938-66UZAM0KWJFNRAGCMRYY/image-asset.jpeg)