https://www.nebmist.com/
NEB MIST
Freelance UX Writer • Content Design • UX Writing
Overview: Smoking has a longstanding history spanning decades. Over the years, electronic nicotine delivery systems (ENDs) have emerged as a more health-conscious substitute for traditional smoking. Despite this, adverse messaging and stringent regulatory measures cast doubt upon their viability as a healthier option.
How can we effectively introduce the innovative concept of "Misting" to the END category, emphasizing its safety and satisfaction benefits without sacrificing credibility and responsibility?
NEB Mist’s ultrasound technology offers a new and improved method of nicotine delivery without any measurable harmful chemicals, providing the safest solution. “Misting” is the future of nicotine delivery.
Hypothesis: Through the development of a user-friendly website featuring accessible language and intuitive navigation, we aimed to share information in a manner that was approachable and welcoming while maintaining a sincere and serious tone.
Estimated benefit: Increasing website engagement among smokers could lead to an increase in sign-ups. To gauge our success, we focused on comparing the proportion of buyers to the number of sign-ups.
Implementation: We designed an uncomplicated and user-friendly website, incorporating simple language, images, and graphics. This approach aimed to provide ample information to individuals interested in trying misting, without overwhelming them.
Results: Through my conversations with smokers, I recognized a prevailing concern for health and an increasing sense of personal and societal accountability towards it. However, there's a noticeable weariness due to the continuous pressure and conflicting information. This led me to understand that rather than making consumers feel confined by a habit, empowering them with comprehensive information to make their own decisions was a more effective way to enable them to change their habits.