Sometimes, a small change in perspective can bring about a big change. Sometimes, moving the product a few inches up is all it takes.
Background: Covid-19 literally caused a flood of masks in the market with different technologies and claims of anti-viral benefits. It also caused a flood of waste due to disposable masks. When FINE developed Fine Guard, they carefully reviewed the available technologies, and chose to go with Livinguard. Fine Guard is a safe, non-toxic, and non-leaching reusable mask that gets the anti-viral job done fast.
Challenge: Disposable masks cost a lot less.
Solution: My solution was to champion a bigger cause. That of protecting the future for everyone, including our own families.
Design: Photojournalistic portraits with an impactful twist.
Copy: Bold and provoking action.
Core message: Protect your future.